So by now you have found a product that you want to promote and you have a market audience in mind. You have the answer to their problems. You are eager to get started. Now how do you build a campaign in order to sell to them easily, well you might want to think about this one real hard…
You Need a Sales Process Map
What I mean by this is that you have to map out the paths that people will take in order to get to the product you are promoting. Will they read an article you are promoting, click on a link, end up on your page, and then get sent to the product’s pitch page? What will their state of mind be as they go along this path? Figure out what works best for your product and your audience. Every combination is unique.
Traffic Strategies and Consistency
You have to have some traffic generation strategies in place. How are you going to send people to your site or your product’s pitch page? You can use a number of ways like creating videos, PPC, paid, articles, classifieds, etc. Those are just some ways you can generate traffic. The part you should really focus on though is being consistent and persistent. Keep on doing this every day. If you post on forums, then post every day. You can’t just take a shower once, you must do it every day. If not, you will smell bad.
Building Destinations Depending on People’s State
Is your audience just interested in your product or do they have a desire to get it right now? These are the types of things you should know about your target audience. If your audience was just interested in what you had to sell, meaning they are not ready to buy, then you obviously wouldn’t send them to the pitch page. You would need to have a page of your own where you get their name and email address. Then you have a chance to shape (or whip) them into buying what you have to offer. Send them to different places depending on their state of mind. Your conversion rate will be above average. If that’s what you want in the first place.
Testing What Works and What Sucks
You have to test a bunch of factors in your marketing campaign. What this means is you need to gather data and test certain elements against each other in order to see which one works better. It is like sculpting and tweaking an ice statue (the best example I could come up with). For a better understanding, take a look at the different elements that you can test. Some being site elements and others being more within the sales process map:
- The background color of your landing page
- The font of your landing page’s text
- The font’s color
- Your call to action
- Different graphics
- Different positions for your graphics
- The type of audience (this should be tested first)
- The traffic source. Such as traffic from Youtube, Google, Articles Sites, etc.
- Can you think of anymore? (sure you can)
All you would need to do is test that blue background with the red background. If red has more conversion rates, then make that your default background color and move on to another test. This is called split testing. Google has created a tool called Website Optimizer. It is free to use and it can rotate certain elements for you. So it would show page 1 to half of your visitors and page 2 to the other half. Try it out.
The Incorporation (most important part*)
Incorporate your marketing campaign into your daily schedule (I bet you thought I was going to say incorporate your company). What do you have to do every day in order to be successful? Write it down on a piece of paper. It should look something like this: 9:00AM – Advertise on forums, 11:00AM – Improve PPC Campaigns, 1:00PM – Split test landing page, etc, etc, etc. Think of this as an action plan. You brainstorm the actions you must take so that you can focus every day.
Hopefully these tips were helpful. You can go ahead and use them now. Remember to be consistent and to test things out. Testing is very important. This is me signing off…
* Leave a comment if you liked this. I am so lonely. 
